I noticed many people started to ask what MICE industry is.
So let’s define what the acronym MICE stand for
It is for 4 key for the meetings industry segments
M-Meetings which include all type of meetings
I-Incentive travel and incentive meetings
C-Conference in some countries stand for Conventions, in USA stands for Congress
E-Exhibitions also referred to as Trade Shows, and in some countries the E stands for Events
MICE industry deep-rooted industry but there was no awareness of the importance of this industry in the Middle East and the Arab world in general until lately
We can say it is a part of the tourism industry but it is huge part there is no official statistics for the MICE industry and it is economic contribution, but I am sure if we look at this industry close enough it will not be less than 40% of the tourism industry.
Now the trend world wide is to use meetings industry as a name of the whole MICE industry since every meeting, inactive travel, conference and exhibition at the end is a meeting or gathering of people for different aims.